Ryanair Partnership – Lavazza: Italian coffee aboard the company's flights
Ryanair announced today a new partnership with Lavazza, which will allow the company to offer its customers departing from Italy an authentic coffee served in a brand new design mug.
Developed by Retail in Motion, the innovative design is centred around the filter lid that allows customers to enjoy a real coffee Lavazza just infused.
“The lid,” a note from the company explains, “works by filtering the ground coffee while you drink, ensuring a real Italian coffee experience to 9.000 meters high. Lavazza coffee is now available on all Ryanair flights departing from Italy under a extended menu from the beginning.”
John Alborante Ryanair said:
"Ryanair is pleased to launch its new partnership with Lavazza, offering authentic Italian coffee on all Ryanair flights departing from Italy. Ryanair is the first airline in the world to use this innovative filter lid. The latter technology uses real Lavazza coffee powder from mixture 100% Arabica beans from Central and South America, with notes of dark chocolate and a full-bodied flavor, ensuring our customers to enjoy a real coffee on the preferred airline in Italy.”
Source: The Flight