United stages Superbowl ad as Starlink fleet rollout reaches over 300 aircraft

United Airlines will stage a prime time Superbowl advert as the carrier celebrates its Starlink Wi-Fi rollout, reaching more than 300 aircraft of its two-cabin regional fleet.

On February 2, 2026, United Airlines confirmed that Starlink connectivity was now available to almost all its passengers flying on its regional service after starting the upgrade less than a year ago.

To mark the occasion during the “Big Game” on February 8, 2026, a new United Airlines space-inspired film will be televised demonstrating Starlink’s capabilities to enable passengers to watch live sports and play online games while on their flight.

“We are focused on what we call ‘travel truths’ in our advertising, so with this spot we wanted to recognize the truly giant leap Starlink Wi-Fi represents for our customers and what is now possible. Starlink is transforming the inflight experience on United planes with reliable connectivity that enables everything from productivity to streaming the biggest football game of the season,” said Maggie Schmerin, United’s Chief Advertising Officer.

The ad will air in local markets including Cincinnati, Cleveland, Colorado Springs, Denver, Houston, Indianapolis and Kansas City – all cities where United’s Starlink-equipped regional aircraft fly.

United AirlinesIn March 2025, United announced that it had started the roll out of SpaceX’s Starlink Wi-Fi connectivity system on its regional aircraft fleet. This followed United signing the airline industry’s largest Starlink agreement of its kind with SpaceX in September 2024.

“United customers are loving the new Wi-Fi experience onboard our Starlink-equipped aircraft,” said United’s VP of Digital Technology, Grant Milstead. “We’re rolling out Starlink at an unprecedented speed and scale, and our milestone for our regional fleet is just the beginning – with more than 500 mainline aircraft expected to be equipped by the end of 2026. This is all part of our commitment to bring this innovative service to our entire fleet.”

United said that its customer satisfaction scores for inflight Wi-Fi have nearly doubled on aircraft equipped with Starlink.

This year, United plans to accelerate the Starlink rollout to its mainline feet and will seek Federal Aviation Administration (FAA) approval on more than a dozen different aircraft models, including the Boeing 737-900ER, the Airbus A321 family and Boeing 777s.

United expects to have Starlink access onboard more than half of its mainline fleet – an additional 500 aircraft – by the end of 2026

United received approval from the FAA for its first mainline aircraft fitted with Starlink Wi-Fi in 2025. On September 26, 2025, the US-based carrier confirmed that a Starlink fitted Boeing 737-800 had been certified by the FAA.

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