Wizz Air CEO prepares ‘All You Can Fly 2.0’ launch with 15,000 more set to join

The CEO of Wizz Air, József Váradi, says that the low-cost European carrier is preparing to launch ‘All You Can Fly 2.0’ after the previous scheme in August 2024 sold out in 48 hours.  

This time 15,000 passengers (an increase of 5,000) will be offered the chance to purchase unlimited travel with Wizz Air for 12 months through a single purchase.    

In an interview with The Telegraph, published on November 10, 2024, Váradi told the paper that the original scheme had seen “huge demand”.  

“We are working on an ‘all you can fly’ 2.0 and we should have some news within weeks. We are creating a real gain for the consumer that also benefits our business. It’s a win-win,” said Váradi. 

Wizz Air’s ‘All You Can Fly’ promotion has faced criticism from environmental groups and from some passengers who have been unable to book the flights they want.  

However, the scheme has proved very popular with flyers who are happy to book at the last minute and have no location preferences.  

In his interview Váradi said members of the scheme included leisure tourists, businesspeople and even digital nomads.  

Concerns that the scheme might not be financially viable were short-lived as members are filling seats which would have previously flown empty.  

“We needed to understand how customers would behave and how that would affect booking profiles, but it’s profitable and we think it’s a great deal for consumers and for us,” said Váradi. 

According to The Telegraph, a new scheme will be announced when the systems are in place to support 15,000 new customers.  

When ‘All You Can Fly’ launched in August 2024, 10,000 passes were made available, costing €599 ($556) each, although there was a lower rate for those that signed up early.  

At the time, Wizz Air said that flights “do not include carry-on or checked baggage, or any additional services, only personal belongings” and a booking fee of €10 ($11) will be charged on every booking.     

The CEO of rival airline Ryanair, Michael O’Leary, told Newstalk Breakfast that he thought the scheme was “a bit of a marketing scam”.   

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