Qatar Airways releases new safety video featuring latest ambassador Kevin Hart

Qatar Airways has launched its latest in-flight safety video, featuring its newest Global Brand Ambassador, American actor and comedian Kevin Hart.

From December 2024, Hart and other notable personalities will present the airline’s in-flight safety procedures in a short and entertaining film.

Dubbed “A Safety Video Coming From the Hart”, the seven-minute video is directed by American film director Tim Story, and takes a light-hearted, albeit engaging spin on delivering important safety reminders for passengers.

Personalities such as English model and actress Rosie Huntington-Whitely and Senegalese-Italian social media figure Khaby Lame appear in cameo roles to help Hart out with various tasks such as stowing baggage in overhead bins.

Safety demonstrations are held against scenic backdrops of Qatar Airways’ destinations such as Paris, Sydney, New York and Nairobi.

“At Qatar Airways, the safety of our passengers and crew is our highest priority. Our main ambition for this project was to design an in-flight safety video that passengers will not want to miss,” Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer said in a statement.

Al-Meer also shared why the airline decided to take on an entertaining angle for its safety video. 

“As we continue to become more technologically advanced, we are seeing more and more passengers not paying enough attention to the in-flight safety video, instead opting for entertainment content on their other devices,” Al-Meer said. “We decided there was no better way to capture their attention than with their favourite celebrities and content creators. Shining a spotlight and amplifying this message, we are proud to welcome Kevin Hart, our latest Global Brand Ambassador, to help spread the word.”

Hart said that the safety video is “unlike anything you have seen” on a luxury airline. 

“I have loved partnering with Qatar Airways to produce a video that passengers will not only pay attention to but remember for a long time coming, or at least until their next flight,” Hart said. “Qatar Airways represents best-in-class service and attention to detail, and this video brings those elements to your seat-back screen. Now, sit back, relax and enjoy the flight!”

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